A born and raised New Yorker, Joe DiNoto founded Orchard Street Runners after a successful yet unfulfilling career in architecture. Growing up, Joe spent his spare time helping his Dad out on his bread route, playing basketball, oil painting, and drawing. After high school, he attended Buffalo University for architecture and FIT for computer animation/interactive media. Today, his passion for running, design, and knack for bringing people together has enabled him to create a culture-driving NYC running community that emulates both the grit and energy of the city. Entering OSR’s twelfth year, Joe’s creativity and background continues to permeate everything he does, and has led to a series of world-renowned, unsanctioned running races. When he isn’t directing races, he can be found designing apparel, advising brands on product lines, or consulting on private productions/events.